Investment Management
3rd party finance company who will acquire the liability on behalf of the consumer transferring from the dealership to the lender.
Consumer
A person who has an interest in the offer without any commitment to purchase.
Customer
A person who has made the decision to purchase and offer from a dealership.
Insurance Carrier
Auto insurance liability transfers from the dealership to the customer before leaving with the offer.
Dealership (distribution)
Your distribution channel 1 tier wholesale purchase agreement would transfer liability from the manufacturer in most cases.
In models where (the source) your own organization retains the liability; you should consider your resale model profit value streams and the cost carried across the organization.
Supply Chain (re-distribution)
Assume you are the original manufacturer of the offer; the dealership acts as a broker or an additional location with inventory on-hand.
You acquire finished goods from a wholesaler and re-market the offer to consumers and customers.